Fazit, the makeup patch brand that went viral after Taylor Swift was seen wearing its Gold Glitter Freckle Patches to a Kansas City Chiefs football game, will launch at Target on March 3. Target will carry three of Fazit’s best-selling SKUs: Gold Glitter, Silver Glitter, and Rose Gold. Additionally, Target will exclusively launch Sprinkled Speckles, a pastel rainbow multicolor design from Fazit, which the brand says is the most requested launch from its customers. For the first month, Sprinkled Speckles will be sold exclusively at Target and Target.com. After that, it will also be available on Fazit's DTC website.“Target has such an amazing curation of beauty and wellness,” Aliett Buttelman, co-founder at Fazit, tells BeautyMatter. “For Fazit, it’s been our mission and our ethos to provide accessible beauty products to our customers, and we really felt like Target provided us with that.”In surveys conducted by the brand, Fazit's DTC customers identified Target as its preferred beauty retailer, making it an ideal retail partner for the brand from the outset, according to Buttelman.“At Fazit, it’s really important for us to be working with people who see the vision early on,” she says. Fazit had been in conversation with the Target team prior to Taylor Swift wearing the brand’s glitter patches, which led to a staggering 3,500% increase in sales and web traffic and $1 million in sales in just 48 hours.“Taylor Swift really just propelled the partnership to happening sooner rather than later,” Buttelman says.